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Blue Ice Labs –Sales Deck
We have been working for Blue Ice Labs GmbH as an external presentation department since 2025. For the new generation of lab devices, VULCAN, we turned a dry, scientific-looking presentation into a bold, articulate sales story that stages the product in a high-quality way and clearly works out both message and value argumentation. To that end, we built a continuous sales journey – from the pre-sales teaser and the live-optimised presentation through to the self-explanatory send-out version.
- Sales Deck
- Storyline
- Presentation Design
- Animations
The challenge
- Turn a dry, scientific-looking presentation into a bold, sales-driven story
- Stage the new VULCAN lab device in a high-quality way
- Work out the message and value argumentation clearly and understandably
- Create a continuous sales journey for different sales phases
Our solution
- Continuous three-stage sales journey:
- Pre-sales teaser as a 2-pager (InDesign) incl. CTA to book a meeting
- Version optimised for live performance (reduced text, animated)
- Self-explanatory send-out version for sending after the meeting
- High-quality 3D product staging using AI design
- Clear articulation of message and value argumentation
“The collaboration was very efficient and productive – Pitch Department grasped our message and storyline right away. Even without a background in our field, they built a presentation that delivers our message clearly and makes it understandable for everyone.”