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VC Wiesbaden –Positioning Presentation
We have been a partner of Volleyball Club Wiesbaden (VCW), which plays in the women's first division (1. Bundesliga), since 2025. Ahead of the 2025/2026 season, the brand was repositioned – with a deliberate evolution of the design to appeal more strongly to a younger target group. We took the lead on evolving the design, reimagined and designed all marketing assets, and poured the result into a positioning presentation. It conveys the brand's new stance – from the claim “Play. Grow. Lead.” to its self-image as a “Home for Female Professionals”.
- Positioning Presentation
- Storyline
- Presentation Design
- AI-developed Design Elements
The challenge
- Reposition the VCW brand ahead of the 2025/2026 season
- Evolve the design to appeal more strongly to a younger target group
- Credibly convey the unique talent factory (more than 40 teams) and the club's history
- Translate the new positioning into a compelling presentation
Our solution
- Leading the evolution of the design for a younger target group
- All marketing assets reimagined and designed
- New brand positioning bundled into one positioning presentation
- Claim “Play. Grow. Lead.” and guiding idea “Home for Female Professionals” anchored narratively and visually
- AI-developed design elements for a modern, distinctive appearance
“It is a pleasure to have a design partner who wants to understand the strategy and the content in order to translate it into design, purposefully and specifically for the client. Working with the Pitch Department team therefore always means engaging with the WHAT before moving on to the HOW.”