WMF –Campaign Presentation
As the external presentation department for the WMF brand (since 2020), we designed the briefing presentation for the Cookware Category Campaign. It bundles a complex marketing and campaign strategy – from the challenge in the premium cookware market through the funnel and activation model to the consumer journeys across all touchpoints. Our task was to translate this strategically dense, text-rich content into a clear, compelling and animated presentation that makes the briefing tangible and presentable.
- Presentation Design
- Animations
The challenge
- Prepare a highly complex, strategy- and text-heavy campaign strategy in an understandable way
- Clearly structure numerous elements (funnel approach, activation model, consumer journeys)
- Create a high-quality, presentable briefing that conveys the strategy convincingly
Our solution
- Clearly structured presentation design for a complex campaign briefing
- Translation of strategically dense content into a comprehensible visual story
- Animations for the step-by-step, understandable unfolding of complex models
- Consistently high-quality brand appearance in the spirit of WMF
“The art of marketing is being understood. With Pitch Department's help, we managed to present many difficult topics in a way that they are not only understood but, above all, convince. PD stands out not only with excellently designed slides, but above all because the presentation is always built to engage and inspire the audience didactically.”