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WMF –Editorial Calendar Presentation
As the external presentation department for the WMF brand (since 2020), we designed the presentation of the Global Editorial Content Calendar. It outlines a new, “always-on” content strategy that puts stories rather than pure product communication at the centre – around the lifestyle of the passionate home chef. Our task was to translate this strategic content into a clear, visually high-quality and animated presentation that makes the strategic ambition tangible.
- Presentation Design
- Animations
The challenge
- Prepare a strategic content direction in a convincing and understandable way
- Make the shift from static product communication towards storytelling visible
- Create a high-quality, presentable representation reflecting WMF's premium standard
Our solution
- High-quality presentation design for the WMF brand's content strategy
- Visual translation of the shift from product images to storytelling and premium content
- Animations for clear, step-by-step conveyance of the strategy
- Consistently on-brand, premium appearance